PARTNERSHIPS

PEPP-AEG

Situation

Pepperdine Graziadio Business School was looking to increase student enrollment in innovative ways. I was tasked to identify these new innovative opportunities by pursuing a strategic partnership with AEG (Anschutz Entertainment Group). I identified, developed and was instrumental in securing the AEG partnership with Pepperdine University as an exclusive educational partner of STAPLES Center, LA LIVE, and the LA Kings, the first-of-its-kind.

Results

The exclusive educational partnership included:

Partnership discussions and contract negotiations
Exclusive Pepperdine Sports & Entertainment management programs – cultivating the next generation of executives
- MBA concentration in entertainment, media, & sports management
- LLM in entertainment, media, and sports law
Branded Pepperdine Classroom within STAPLES Center providing a strategic education location in LA’s vibrant business comunity
“Best-in-class” speaker series
Opportunity to collaborate to produce sports, music, entertainment and business conference
Employee integration and internship program
Developing a series of events and custom content with the LA Kings
Hosting Pepperdine Alumni networking nights at one of the 250 STAPLES Center events