Initiated Significant Brand Revitalization
Transformed 49 straight months of disconcerting decline into 12 consecutive months of uninterrupted growth.
- Implemented breakthrough “Get Orvilled” campaign focused on a lifestyle experience evoking relaxation giving brand a key competitive marketplace advantage.
- Fully integrated marketing across trade, media & promotions with a cohesive message achieving highest ROI, increased display activity, and incremental volume.
- Secured new channel of business; Movie Theatres. Gained distribution, secured Orville Redenbacher branding, general cinema popcorn consumption up 61% and increased profits for ConAgra Foods.