Led Brand Revitalization
Transformed 4+ years of decline driving double revenue and market share growth, returning brand to #1 share position
Implemented breakthrough “Get Orvilled” campaign that focused on a lifestyle experience evoking relaxation giving the brand a competitive marketplace advantage.
Implemented an integrated marketing campaign across trade, media & promotions with a cohesive message achieving highest ROI, increased display activity, and incremental volume.
Secured new channel of business, Movie Theatres. Gained new distribution, and secured Orville Redenbacher branding. General cinema popcorn consumption up 61% and achieved increased profits for ConAgra Foods.