At ConAgra Brands, I developed strategic growth platforms for future new product developments aimed to generate $200M in revenue across the grocery and mass merchandiser channels.  I conducted extensive research and testing to identify consumer viable and profitable platforms, recognizing a meal solution platform to further develop, honing in on a Banquet Homestyle Bakes concept to launch. This included developing a business and launch plan; product development roadmap, branding strategy, packaging development, consumer testing, forecasting, p&l development, marketing plan, advertising, retail activation and PR across four test markets.


Launched Unique Meal Solution

Banquet Homestyle Bakes became the best-selling new grocery product introduction for the industry (recognized by IRI), achieving $125M in the first full year across four test markets with greenlight to rollout nationally.  Category share was up 10.4% and achieved 38% repeat purchase (far exceeding objectives).

Homestyle Bakes Pkg Line B

Marketing Collateral

Public Relations

Brandweek April 23, 2000