Resources

Here are free resources that can help you with your branding, marketing, and digital needs.

Brand Strategy Template
Annual Marketing Plan Template – One Pager
Brand Value 600 Examples List
SWOT Template – Excel Version
SWOT B2C Examples:

SWOT B2B Examples:
- K-Flex Example
- Vann Systems Example
SWOT NonProfit Examples:
- NonProfit #1 Example
- NonProfit #2 Example
PESTLE Analysis Template
PESTLE Example
PESTLE Pringles Example
TOWS Template
TOWS Pringles Example
Buyer Persona Templates:
Public Resources:
- The Bureau of Labor and Statistics: Measures labor market activity, working conditions, price changes, and productivity in the U.S.
- U.S. Chamber of Commerce: Offer networking, expert business intelligence, legal assistance, trade missions, market research project
- Explore Census Data: Data about the nation’s people and economy
- Google Analytics: Tracks your website activity
- Mintel Reports: In-depth market analysis and consumer opinions
- Passport: Provides data and insights on industries, economies, and consumers worldwide
- RKMA Publications: Provide various consumer-related market info (i.e. market forecasts, sector trends & statistics, etc.)
- Simmons Insights: Provides access to actionable consumer insights
- Simply Analytics: Creates interactive maps, charts, and reports
- Social Explorer: Provides easy access to demographic information about the U.S.
- Statista: Database that contains international statistics, facts, and market data
- IBISWorld USA: Insights & analysis on thousands of global industries (i.e. research reports, statistics, etc.)
- Data USA: Explore map, compare, & download U.S. data
- Pew Research: Information on social issues, public opinion, and demographic trends shaping the U.S. and world
Website Analytic Tools:
- Alexa’s Site Overview Tool shows you where your website visitors are located across the world.
- Alexa’s Audience Interest Tool finds topics that your audience cares about
Competitor Analysis Tools:
- eMarketer: Insider intelligence for industry professionals to get global statistics and reports related to digital marketing, media, and e-commerce
- SRDS Databases: Evaluate, plan, and buy media
Unique Selling Proposition Template
Kevin Keller’s Brand Pyramid