Leading Strategy, Driving Awareness and Creating Engagement
Hi, I’m Lisa Perry a global marketer and brand strategist with a passion for identifying opportunities that create consumer engagement while taking brands to the next level of marketplace success. I’ve created magical moments for consumers by spotting trends and understanding consumer behaviors and desires in order to drive innovation and user experiences. Through my judicious risk taking, strategic leadership and creative insights, I’ve expanded market share, penetrated new markets, driven innovation, repositioned brands and delivered profitable growth for businesses and brands.
I’ve worked with Fortune 100 companies to entrepreneurial start-ups managing world class brands (SpongeBob, Coca-Cola, Orville Redenbacher, Bank of America, Pepperdine), driving strategic partnerships (AEG, Microsoft, AT&T, Nickelodeon), creating integrated marketing campaigns to building businesses within the food & beverage, entertainment, education, healthcare, technology and gaming industries among others.
I have a passion for marketing and love creating and launching new products to businesses. I position brands for success, finding innovative solutions to businesses, products and services while mentoring and leading talented teams. I know what it takes to get results!
• GLOBAL LEADER: Lead high performing global marketing and cross functional teams, unifying, inspiring and collaborating to deliver superior products and services.
• STRATEGIC MARKETER: Developed marketing strategies resulting in $4B+ in revenue for fast-paced, leading companies.
• DIGITAL TRANSFORMER: Drove multi-faceted digital, online and integrated marketing campaigns, securing millions of users and brand exposure while driving incremental followers and engagement. Created multiple top 10 selling apps that generated company profitability.
• NEW PRODUCT INNOVATOR: Strong track record of driving innovation, collaborating with global cross functional teams, partners and agencies launching 50+ new products and services including successful new to the world platforms (ROI, CAGR, longevity, volume growth).
• BRAND TURN AROUND: Drove Orville Redenbacher revitilization after 4+ year decline. Developed integrated marketing campaign that doubled revenue and market share and returned brand to #1 share position.
• EVENT MARKETER: Drove successful marketing events with world class brands, securing 1B+ in incremental brand exposure.
• CONSUMER PROMOTIONS: McDonalds, Delta Airlines, Mattel, Burger King, SunMaid Raisins, Carters, Intrawest Resort.
• PARTNERSHIPS: AEG, AT&T, Microsoft, Nickelodeon, Disney, DreamWorks.
“Lisa is a true marketing professional with a deep understanding and background in global brand management and consumer marketing. Lisa’s experience in taking brands to digital and her deep knowledge of entertainment is second to none. Lisa has pulled of some of the most integrated marketing campaigns I have ever seen.”
– Andy Hodgson, VP Marketing at THQ Inc. (Casual Games Group)
“Lisa is a multifaceted marketer and one of the sharpest strategist in the industry…While at THQ, Lisa pioneered the kids’ digital & mobile marketing initiatives – implementing FaceBook & Twitter campaigns, website engagements, SEO (YouTube & Google), DLC and unlockable content…Lisa knows how to reach consumers in any medium with an eye always on driving awareness and achieving ROI.”
-Karly Young, Chief Strategist | Creative Director, K Young & Associates (KYA Studios)
“Working with Lisa over the past year has been an incredible learning experience; she has an unyielding drive to take on difficult new projects, constantly challenging herself and our whole team to make innovative solutions that efficiently and accurately meet the needs of our partners. As a leader, she consistently provides clear and concise direction on how our team can understand and deliver solutions that new clients need to succeed, and drives these directions with a calm, methodical hand.”
-Adam Kramer, Senior Manager, New Technology Innovations at JAKKS Pacific