Marketing | Brand Management | Social Media/Digital
Creating Consumer Engagement, Leading Brand Innovation & Driving Profitability
I’m Lisa Perry and I have a passion for identifying opportunities that create consumer engagement. As a respected marketing leader, I have created magical moments for consumers by spotting trends and understanding consumer behaviors and desires in order to drive innovation. I loved the process of creating, marketing and launching global entertainment interactive products with some of the world’s most beloved and memorable characters generating over $600M in topline revenue.
I’ve worked with small to large global businesses including Fortune 100 companies. My expertise includes working with world class brands (Coca-Cola, SpongeBob, Spider-Man, Orville Redenbacher, and many more) by focusing on demand creation, driving innovation, aquiring users, and generating profit in competitive and dynamic industries including interactive, entertainment, and CPG industries, among others.
I know what it takes to make things happen!
“Lisa is a true marketing professional with a deep understanding and background in global brand management and consumer marketing. Lisa’s experience in taking brands to digital and her deep knowledge of entertainment is second to none. Lisa has pulled of some of the most integrated marketing campaigns I have ever seen.”
- Andy Hodgson, VP Marketing at THQ Inc. (Casual Games Group)
“Lisa is a multifaceted marketer and one of the sharpest strategist in the industry…While at THQ, Lisa pioneered the kids’ digital & mobile marketing initiatives – implementing FaceBook & Twitter campaigns, website engagements, SEO (YouTube & Google), DLC and unlockable content…Lisa knows how to reach consumers in any medium with an eye always on driving awareness and achieving ROI.”
-Karly Young, Chief Strategist | Creative Director, K Young & Associates (KYA Studios)
“Lisa was instrumental at bringing retail solutions through key marketing initiatives like major global partnership programs with McDonalds and Paramount to numerous exclusive product offerings that helped secure additional sell-in and marketing exposure for the entertainment brands. Lisa is hard-working and dedicated to best-in-class marketing.”
-Julie Gibbs, Director Trade Marketing at THQ Inc.
