Lisa Perry

 Creating Consumer Engagement, Leading Brand Innovation & Driving Profitability

Lisa2Lisa Perry is a global marketer and brand strategist with a passion for identifying opportunities that create consumer engagement while taking brands to the next level of marketplace success.  Lisa has created magical
moments for consumers by spotting trends and understanding consumer behaviors and desires in order to drive innovation and user experience.  Through her judicious risk taking, strategic leadership and creative insights, she has expanded market share and delivered profitable topline growth for numerous businesses, brands & consumers.

Lisa has worked with Fortune 100 companies to start-ups managing world class brands (Coca-Cola, SpongeBob, Spider-Man, Orville Redenbacher) and strategic partnerships (Bank of America, AT&T, Disney-Pixar, Nickelodeon, DreamWorks Animation) within the CPG, food, beverage, entertainment, technology and digital industries among others.

Lisa has a passion for marketing and loves creating, marketing and launching new products to businesses and consumers.  Lisa positions brands for success, finding innovative solutions to businesses and products while mentoring and leading talented teams.  Lisa knows what it takes to get results!
•  Developed brand strategies delivering $5B+ dollars in revenue across leading companies.
•  Negotiated and closed licensing/partnership deals with studios, brands & Fortune 100 companies representing $1B+ in revenue.
•  Drove $400M in operating income, exceeding share goals for the Coca-Cola brands.
•  Developed & launched new breakout product, Homestyle Bakes from Banquet, which became best-selling product – $125M year 1 sales.

“Lisa is a true marketing professional with a deep understanding and background in global brand management and consumer marketing.  Lisa’s experience in taking brands to digital and her deep knowledge of entertainment is second to none. Lisa has pulled of some of the most integrated marketing campaigns I have ever seen.”

- Andy Hodgson, VP Marketing at THQ Inc. (Casual Games Group)

“Lisa is a multifaceted marketer and one of the sharpest strategist in the industry…While at THQ, Lisa pioneered the kids’ digital & mobile marketing initiatives – implementing FaceBook & Twitter campaigns, website engagements, SEO (YouTube & Google), DLC and unlockable content…Lisa knows how to reach consumers in any medium with an eye always on driving awareness and achieving ROI.”

-Karly Young, Chief Strategist | Creative Director, K Young & Associates (KYA Studios)

“Working with Lisa over the past year has been an incredible learning experience; she has an unyielding drive to take on difficult new projects, constantly challenging herself and our whole team to make innovative solutions that efficiently and accurately meet the needs of our partners.   As a leader, she consistently provides clear and concise direction on how our team can understand and deliver solutions that new clients need to succeed, and drives these directions with a calm, methodical hand.”

-Adam Kramer, Senior Manager, New Technology Innovations at JAKKS Pacific

 

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